Golf Evolution: Classic Style for the Modern Era

When it comes to golf apparel, one thing is for certain – fashion has undergone dramatic changes in recent decades. At 1744 Reserve, we embrace these transformations while paying homage to the rich history of this beloved game.

With a preppy sensibility and timeless styling, our aim is to provide elegant golf apparel that embodies the spirit of the modern era. Our designs draw inspiration from traditional golfing fashion, allowing you to showcase your passion for the sport with enduring pieces that never go out of style.

Our collections reflect our deep love for both golf and fashion – from refined polos to cozy outerwear, we strive to offer stylish garments that make you look great both on and off the course. We believe that golf is more than just a sport; it is an expression of sophistication and class. That is why we meticulously craft our garments using only the highest quality materials.

At 1744 Reserve, we take pride in creating clothing that elevates your style while honoring the timeless traditions of golf. With an irresistible blend of classic appeal and modern flair, you can stay fashion-forward while indulging in the game you adore.

The history of golf is as rich and varied as the apparel of 1744 Reserve. Originating from Scotland in the 15th century, this prestigious game has long been associated with style and tradition. Early golf players exemplified a distinctive, preppy fashion, donning tweed suits, knickerbockers, and argyle socks that were as much a part of the experience as the game itself. The evolution of golf attire over the centuries reflects the changing times, yet the essence of the game remains untouched. We at 1744 Reserve understand and appreciate this profound connection between golf and its sartorial history, and our collections aim to bring this classic style back to life in a contemporary setting. Much like the enduring legacy of golf, our apparel is timeless and handsome, taking you on a journey back to the roots of this grand game.

The Scottish thistle, much like the timeless sport of golf itself, is a symbol of resilience and elegance. This charming flora, a proud feature of the Scottish landscape, displays a unique beauty that mirrors the intricate craftsmanship of our apparel at 1744 Reserve. Its delicate purple-ish pink petals are encased in a protective layer of prickly leaves, embodying the perfect balance between beauty and strength. This tenacious plant thrives in the harshest conditions, standing tall and firm despite its delicate appearance - a quality reflective of the endurance and determination required in golf. The thistle, regarded as the emblem of Scotland, personifies the spirit of the Scottish origins of golf. Its essence resonates with the very ethos of 1744 Reserve, as we strive to create apparel that mirrors this blend of strength, elegance and enduring charm. Just as the Scottish thistle is rooted in the wilds of Scotland, so too is our apparel rooted in the rich heritage of golf, designed to enhance your game with an essence of handsome sophistication.

Investing in 1744 Reserve is more than just adding to your wardrobe—it's an affirmation of impeccable taste, a nod to tradition, and a testament to your dedication to the game of golf. Our apparel serves as a bridge between the classic and the contemporary, offering you an opportunity to embrace the rich heritage of golf while keeping up with modern fashion trends. Every piece from 1744 Reserve is designed to deliver comfort, style, and functionality, ensuring you can focus on your game while looking your absolute best. Furthermore, when you choose 1744 Reserve, you're not just making a fashion statement, you're also embracing a lifestyle that is reflective of the game's origins—traditional, elegant, and deeply rooted in respect and etiquette. Indeed, purchasing 1744 Reserve clothing is an all-around positive decision—one that elevates your style, enhances your game, and allows you to carry a piece of golf history with you.

So whether you are a seasoned golfer or just starting out, 1744 Reserve has everything you need for an unforgettable round of golf.